Have you ever wondered why visitors weren't clicking through on your website? Are your blog posts simply existing rather than performing?

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My superpower is storytelling. I graduated with a degree in Creative Writing and have enlisted those skills in my career, writing persuasive copy that is centered on businesses. With a deep fascination in psychology, I have also enrolled in multiple UX courses to understand customer behavior, information architecture, and user-informed web best practices.

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From small start-ups to Fortune 1 companies, I've led editorial strategies that connect with audiences, highlight product benefits, and provide clear calls to action that lead to business growth.

 

I love using case studies to showcase real product features. For one party-planning app, I interviewed a user who'd recently employed the app to host a #vanlife party with fellow camper van enthusiasts. This case study connected to future users through an engaging narrative and lifestyle imagery while elevating app features and social proof with pull quotes and product imagery. Clear and simple calls to action embedded throughout made it easy for anyone who read the case study to click and download the app.

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From creating editorial calendars to executing blog posts to creating a channel strategy for promotion of this content, I'm excited to hone and share brand stories to build a stronger relationship with current and future customers.