"Home Decor Ideas" Discovery Hub

About the Project: Referencing existing data, internal site data, publicly accessible industry surveys, qualitative customer insights, 3rd-party social commerce case studies, and competitor analyses, it became clear that a segment of customers who were shopping for their homes started higher in the funnel: the "discovery" phase.

This segment of customers was valuable to our Home assortment due to their affinity for furniture, which has a higher average unit retail than other Home items.

Customers in this "discovery" phase spent a lot of time on social media platforms like Pinterest and Instagram. With this in mind, our Product and Retail Sales teams proposed a new type of landing page that would meld inspirational discovery with shopping.​

Question to be answered:
Is there a way to shorten the gap between inspiration/discovery and purchases in the home customer journey?

My role: I was the home expert and site lead for this project. Step by step guiding the Product team to understand the customer.

How was she interacting with Walmart Home currently? 

What styles and rooms was she most interested in redecorating?

How had our influencer collections performed with our customers?

How was our current use of shoppable images working on site?

What was important to her outside of room and style?

What messaging and language should we use?

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The Result: A new experience on Walmart.com that allowed customers to discover interiors they loved and then shop those looks to bring home the exact furniture, decor, and more they were drawn to.