With 32,000+ pages of window treatments available to Walmart.com customers, the assortment can be overwhelming and stop before it even begins. Working directly with the website taxonomy team and merchants, we created a new experience that put the customer first and made shopping for these products easy. I conducted competitive analysis, customer research, and SEO research to create the resulting experience.
We discovered that customers were looking for a new way to shop for their homes. They were unsure where to begin and needed both inspiration as well as an easy way to find the exact products they discovered while browsing through inspirational images. Working directly with the Product and Engineering teams, I worked to create copy that helped customers discover styles, rooms, and more.
The retail and product teams for Walmart.com realized that customers were having trouble distinguishing between the same product types on the website. I worked directly with product, engineering, and designers to help identify which item attributes were most important to the customer when deciding which to buy. I then wrote copy within a 90-character count to showcase these attributes on the item pages.
I have led the strategy for buying guides over the past 1.5 years at Walmart.com. This includes a comprehensive traffic plan as well as collaboration with the site merchandisers to optimize their pages with this content. For office furniture, we decided to add copy directly to the retail page. This way, customers could get a short blurb of educational information then continue shopping. If they needed more information, they could navigate directly to the long-form buying guide.
